Online business owners interested in capturing additional market share will need to review their CRM software. By implementing the best client management software, the online business owner should gain a competitive edge. However, they must first identify the best client management software, or CRM, for their specific online business.

How to Select the Right CRM

There are some key modules that the CRM will need to have in place to give the ecommerce website owner the advantage they need to be successful. Use these tips to know what to look for in the best CRM for your online business.

• Behavioral Data: The CRM can gather behavioral data of your current and prospective clients. This data includes what parts of your website the consumer visits and the total amount of time spent there. This data helps the online business owner identify bottlenecks and deal with them before the problem escalates.
• Emailing Module: With this module, you can send emails directly from within the CRM. By referring to the behavioral data, the ecommerce business owner can develop specialized advertisements based on what areas of the website the consumer was visiting. Targeted emailing is a very effective way to drive traffic and boost sales.
• Social Media Module: This module gives the business owner the ability to send out updates to their clients via the top social media websites. Depending on how the CRM is configured, this module could work in parallel with the behavioral data being compiled. Whenever a customer mentions your online business, you will be notified about it. With this information, you may be able to engage the client either on social media or via email to create additional selling opportunities.
• Shopping Cart Integration: The shopping cart is where customers select the products/services that your ecommerce website is offering. By integrating the shopping cart with the CRM, whenever a consumer makes a purchase, the shopping cart relays the details to the CRM which creates a profile of that customer. If the website sells physical items, the inventory control module will adjust the inventory.

When an online business owner has all their processes handled from within the CRM, it eliminates a considerable amount of work. Without the CRM, the business owner would need multiple applications and that leads to bottlenecks. By having the right client management software in place, it gives the ecommerce owner a competitive advantage.